TikTok is now more widely used than Google as the most visited website overall. Since its inception, the short-form video channel has amassed an incredible 1 billion monthly users and 2.6 billion app downloads. It’s obvious that group activities for fun will always be popular.
The Benefits of Using TikTok for Businesses
Let’s set the stage with a few key numbers before we dive into how companies are making money off of TikTok.
- One billion people use TikTok every month.
- At least 2.6 billion downloads have been made of the app.
- TikTokers open the app on average 8 times a day
- Sixty percent of TikTok users are members of Generation Z.
- TikTokers tend to be between the ages of 10 and 39.
- Users who have made videos make up 83% of all users.
- The vast majority of content is made with the app’s built-in features.
- A Look at the Characteristics Shared by successful TikTok Brands
- The early bird catches the worm. Brands that are willing to take the plunge and begin experimenting with content on new channels will benefit from riding the wave of popularity, picking up useful insights, and expanding in a less competitive setting.
TikTok’s Most Popular Brands
An early bird gets the worm. Brands that are willing to take the plunge and begin testing out content on emerging channels have the opportunity to ride the wave of popularity, gain valuable experience, and expand in a less competitive landscape.
Flighthouse has 28.1 million followers on TikTok, while the NBA has 14.6 million, Nickelodeon has 12.4 million, and Redbull has 6.5 million. Interestingly, the NBA was an early adopter of Instagram Stories, capitalising on the transient nature of the feature to provide fans with exclusive access to behind-the-scenes content.
Online Cosmetics Stores on TikTok
Fashion and Cosmetics by Fenty
The launch of Fenty Beauty on social media was unprecedented in its success. With this in mind, it’s not surprising that the group has simply rolled with TikTok’s meteoric rise and amassed a massive fan base of over a million in a short amount of time.
Cosmetics by Kylie
We get why the Kardashians and Jenners are so popular. Fans will follow them anywhere they go. We don’t have to tell you that Kylie Cosmetics is making waves on TikTok as one of the first family-run businesses to do so.
Sephora is yet another company that has dove headfirst into the enticing sea of TikTok videos. Sephora, like many other brands, has found success by combining product with personality, resulting in compelling content that its customers love. Consumers feel more invested in the brand’s message when they see familiar faces in it.
A Roadmap to Building Your Brand on TikTok
TikTok is an alternative to conventional social media. Basically, it’s a place to have fun. It’s not about making something flawless (though your splicing and transitions should be solid), but rather about making something that will be funny and relatable to users in a way that they may want to imitate. TikTokers are known for their propensity to take an idea and give it their own unique spin.
Hyper-curated feeds are not permitted on TikTok. TikTok ads are boost organic content and are edited within the app, so they blend in seamlessly with your feed. Unlike other social media algorithms, which prioritise a brand’s number of followers, this one prioritises the most entertaining content. As long as the TikTok is entertaining, its length in terms of filming time is irrelevant.
TikTok prioritises useful content. Sound trends on the platform can go viral in a matter of hours, and it’s up to brand marketers to decide whether or not they should ride the wave. Marketers are used to the fast, always-on, reactive nature of social media, but on TikTok, this reality reaches new heights. To capitalise on emerging trends, you’ll need a well-defined TikTok marketing strategy and access to Dash Hudson’s comprehensive suite of TikTok Insights.
Exactly why Should Businesses Use TikTok?
In the realm of social media, TikTok is currently among the top contenders. It stands out from the competition by being focused solely on video and being easy to use. Brands can quickly jump on a trend and gain engagement with the plethora of “viral” effects available within the native app. TikTok presents a unique opportunity for brands to be noticed.
Is there a list of the most successful brands on TikTok somewhere?
Successful brands on TikTok are those that saw an opportunity, experimented, analysed the data, and then acted on what they learned while having a good time. Brands that take risks are often seen as the most appealing by TikTok users. TikTok has opened the doors for more serious brands to let their customers see what goes on behind the scenes. Popular examples include Duolingo, BarkBox, and Ryanair.
If you want to prove your authenticity on TikTok, how do you do it?
There is no minimum number of followers required, unlike some other social media sites. There are, however, a few things you can do to increase the likelihood of achieving your goal. Finding your market is essential if you are not already a well-known name in your industry. For this to work, you must maintain a regular schedule of publishing content that is compliant with the platform’s rules, relevant to your target audience, and, ideally, will go viral. The channel will confirm your account at some point after your brand becomes well-known on it.