The video-sharing platform TikTok (sometimes spelled tickytok, toktok, and tiktak by concerned parents) was the year’s second-most-downloaded free app. This video-sharing software is perfect for commercials of all kinds because of its massive, engaged user base, which includes people of all ages. Given that 41% of TikTok users are under the age of 24, it’s clear that the app is most effective when aimed towards a younger audience.
So, what’s the best way to promote your company on TikTok? In this article, we’ll go through the basics of making marketing videos for TikTok and provide you with resources including sample films, technical requirements, and sample scripts to use.
TikTok ads
The effects of a TikTok campaign can be enormous, whether you’re trying to boost sales, introduce a new product, or drive visitors to your website. Hundreds of millions of people use TikTok every month, making it a prime destination for advertisers.
How to Making a Successful TikTok Ad
Don’t ramble on; just get to the point quickly.- Use the company logo in the marketing materials.
- Maintain a unified visual style for your brand’s advertisements.
- Enjoy your time while making the commercials.
- Make sure there’s a clear call to action (direct links, swipe ups).
- Adjust the placement of your text for maximum effect (readable text).
- Provide some sort of audio accompaniment.
Types of TikTok Ads
There are five distinct TikTok ad formats to consider when developing your marketing strategy. For your convenience, we’ll be elaborating on each subcategory.
- In-Feed ads
- Brand Takeover
- TopView
- Brand Hashtag Challenge
- Brand Effects
TikTok In-Feed ads
When you go through the For You page, amongst the videos uploaded by other users, you’ll see In-Feed Advertising, which are videos promoting a specific cause or product. Advertisements on Instagram Stories are comparable to this idea. These ads can be anywhere between nine to 15 seconds long, with the ability to include a ‘call to action’. Those that see your ad campaign on TikTok are more likely to take the desired action, be it making an immediate purchase, downloading your app, or visiting your website.
TikTok Brand Takeover ads
Users of the TikTok app are greeted with a Brand takeover as soon as they launch the programme. These are videos that play in full screen mode and are shown to a specific audience. This is a fantastic method of reaching a big number of people with your advertisement and raising widespread brand consciousness. As a GIF, video, or still image with a clickable link to your brand’s TikTok landing page, they can also be featured on the For You page.
TikTok TopView Ads
TopView is a form of advertising that is comparable to using a Brand Takeover ad. TopView is not immediately visible to users upon opening the app, but rather appears within the first few feed posts after three seconds have passed. The maximum allowed time for this advertisement is 60 seconds while using full-screen mode, auto-play, and sound.
TikTok Brand Hashtag Challenge
The Branded Hashtag Challenge, available only on TikTok, is a fantastic promotional opportunity. You may find these hashtag challenges and more on TikTok’s Discovery website. Sponsored postings give companies a another promotional channel to complement their organic ones.
Enjoyable playfulness is essential in this type of marketing. When it comes to originality, there are no limitations. Hashtag creation is a great opportunity to demonstrate that you understand your intended audience and campaign goals.
TikTok Brand Effects
Virtual reality filters and animated gifs are a hit with everyone. They’ve just recently hit TikTok. TikTok allows advertisers to make their own bespoke filter within the app, much as Instagram and Snapchat branded lenses. The effect can remain active for up to ten days, providing a fantastic opportunity to engage with users while also boosting brand recognition.
What does a TikTok ad cost?
Ads on TikTok are more expensive than on Facebook or Instagram, but that’s because it’s still a relatively unproven medium for marketers. As advertising campaigns grow larger, their costs might rise to almost $300 000 USD from a starting point of $500 USD.
We recommend taking baby steps to explore if TikTok is right for you. TikTok is a fantastic venue for advertising, regardless of your advertising budget, whether it be tiny or large.
Requirements for Ads on TikTok
- Display Advertising with a Vertical 9:16 Aspect Ratio
- The predominant ad style is vertical videos with a 9:16 aspect ratio. Create your In-Feed and in-story advertisements using this ratio.
- If you want to publish your video to social media quickly and easily, 720p is the best option.
- Video files in the MP4, MPEG, MOV, and AVi formats are all welcome.
- Five to sixteen seconds is a good sweet spot.
- The limit for file sizes is 500MB.
- Widescreen 16:9 Advertisement
- In general, videos with a landscape 16:9 aspect ratio can be found on the Explore page banner and the For You page.
- If you want to publish your video to social media quickly and easily, 720p is the best option.
- Video files in the MP4, MPEG, MOV, and AVi formats are all welcome.
- The ideal time frame is somewhere between five and sixty seconds.
- The limit for file sizes is 500MB.
Formats for Creating Ads on TikTok
You should not worry if you find yourself at a loss for what to say or how to structure your own TikTok advertisement. Create a polished video with just a few clicks. The best place to start is with a free movie template and modify it to your liking. You can make a custom TikTok ad by replacing the stock footage with your own, as well as customising the music, text, and logo.
Professional TikTok advertisement examples are available for your perusal here. Whatever your goal—raising awareness of an upcoming sale, expanding your brand’s reach, or following the trending hashtag—a little promotion never hurt.