Do you find the concept of “Social Media Efficiencies” to be simultaneously alluring and unattainable? Do you ever feel like you can’t keep up with all you read online? Are you ever overwhelmed by the sheer volume of information, resources, and “how to’s…” available to you that you find it difficult to take any kind of action? If that’s the case, you’ve found the perfect article to help you zero in on the essentials and plot out a “doable” next step.
Productivity Enhancing Strategies for Social Media Use
It’s incredible how much data and thoughts can be poured into your brain via social media sites like Twitter, Facebook, and Google+ on a daily basis. A single social media platform like Facebook may provide you with fifteen hundred news feed post every day; imagine what you might get from all of them working together! Defining the scope is essential. By filtering the vast amount of information available utilising tools and reliable sources, you can rest easy knowing you didn’t miss anything important while still enjoying the abundance of stuff at your disposal.
1. First, Focus Your Research
How many different publications/websites/etc. do you follow regularly?
Attempting to keep up with every site that could offer social media guidance is a huge time commitment. There are just too many things to check out online at once, from the accumulated inbox to the podcast queue to the YouTube queue to the blogroll. You can fight this by relying on fewer sources. After seeing a large number of them for a while, it will become clear which ones are only flash and which ones have real value. Because there will be numerous options with solid content, we can move on to the following criterion: connectivity.
Find a “relationship” with them?
What I mean is that you can tell who they are by the tone of their speech (funny, straightforward, etc.) and the forms they use to communicate with you. Is there a way to sign up for email alerts whenever they publish a new blog article, as many people want to do? Do they provide alternative means of “digesting” information, such as podcasts and blogs, if you prefer those? Do they frequent the same social media platforms that you do? Many people in the field of human resources have one or two social media platforms that they use exclusively.
Apply these standards to your source selection process. Can you get by with only 5–8 sources instead of 20–30? That way, you may reduce the amount of reading you have to complete, saving you time and effort. Try it out and see if you can hone in on the best information. Once more, the requirements:
Locate some real-deals
Further refine your search by the speaker’s tone and style. When you talk to them, do you feel a connection?
Lastly, we’ll sort them by medium. Which method of learning do you favour more?
And last, do they have a solid presence on the social media platforms you use the most frequently?
2. Simplify the Curation Process
Then, simplify the process by using social media platforms like Feedly and Buffer. Both programmes offer a feature that lets you import RSS feeds, so you can read all your favourite articles in one convenient location. Every once in a while, I’ll switch between the two. Feedly was my go-to curation tool, where I not only organised “must reads” but also supplementary feed categories for when I was in the mood to delve further.
Because Buffer’s manager now supports RSS feeds, it has become my default app for social media management. Then, I can use their online or mobile apps to both read posts and conveniently queue up posts I wish to share on social media. Having a centralised location for my most important sources streamlines the process of reading and preparing content for social sharing.
3. Third, streamline your attention on social media.
It’s not necessary for your company to have a global presence. Just because Pinterest and Twitter are viable options doesn’t imply your business needs to be present on those platforms. In order to maximise the efficacy and efficiency of your social marketing efforts, you must first identify the most likely places where your target audience congregates. Your company probably doesn’t need to prioritise Twitter right now if your target audience isn’t there.
You should get started and spend most of your time where your target audience congregates. Just do what you need to do and chill down; you don’t have to accomplish everything.
4. Share your content and work with others to improve it.
One further time-saving and stress-reducing strategy is to “guest post” (share another person’s content) on your website.
Because of this, you may save time and effort while still providing useful material for your site by inviting guest bloggers from your network to contribute articles. Many successful business owners just don’t have time to sit down and compose “exclusive” blog pieces for your site. With this arrangement, both parties agree to share content they have already published online. For this to work, it is essential that you credit them as the author and include a link back to the original source using the rel=canonical url attribute. Having an author box on your site and using this format for your URL will both help Google determine the boost your material (This avoids any duplicate content dings from Google.) For that, I rely on the excellent work of friends and allies such as John Haydon, Jenny Brennan, Josh Parkinson, and many more.