How To Include Polls In Your Social Media Strategy?

You want to use polls to get people talking and demonstrate your expertise by demonstrating how well they respond to specific questions. You’re probably curious about the benefits of incorporating polls into your social media marketing at this point.

You’re in the right spot! Sure, let’s just jump in here.

Let’s begin with the basics: what is a survey? To sum up, conducting a social media poll is an excellent strategy for engaging with your online community, generating conversation, and gathering insight from your audience. Curious as to how your listeners feel about The Great Resignation, or where they fall on the age-old fridge vs. cupboard ketchup debate? Have a vote!

Before we dive into the meat of incorporating polls into your social media strategy, let’s quickly review the various ways in which a poll can be created on the various platforms.

There are five reasons why polls should be part of your social media marketing plan

Polls are an integral part of any successful social media campaign for a number of reasons. Five major benefits of conducting polls before beginning strategy development.

One, you can learn more about your target demographic by conducting a poll

Are you curious as to the level of agreement or disagreement your audience has on a particular issue? By duplicating a poll across platforms, you can get a feel for how respondents feel about a topic regardless of where you’re reaching out to them.

For instance, we could see how much interest there was in our Great Resignation study among LinkedIn users by setting up a poll and collecting responses.

The results of polls can be accessed via a clickable link

Including polls in your content is a quick and easy way to get your readers involved without forcing them to abandon the streamlined experience of their feed. There will be more people voting on the poll than reading and responding to your posts.

Thirdly, surveys develop naturally over time

You can’t buy engagement with your content by offering people money to take surveys. That’s why polls are such a great tool for fostering genuine engagement, which in turn increases both community and brand awareness.

Responding to a poll is a great way to let people talk about themselves and feel like their opinions are being heard with minimal effort.

Results from polls tend to receive a lot of attention

Votes and views for polls tend to be quite high. A lot of people respond to them because they are seen by so many people. Though their engagement rates are lower than those of regular posts, the sheer volume of responses and interactions they generate more than makes up for it.

Polls provide a great conversation starter 5

Top-of-the-funnel social media activity focuses on building a name for a company or product in the minds of consumers. You can get people interested in your content and into your polls if you want to reach them.

Voters who find your poll engaging are more likely to become readers and followers of your brand. Once they’re following you, they’ll see the stipulated share of posts promoting your wares.

Here are six suggestions for using polls in your social media campaigns

First, survey methods are a great tool for investigation

On topics like the Great Resignation and other pieces of global culture that we’re discussing here, many people have posted polls that are both interesting and in line with my own thoughts.

With LinkedIn, in particular, you can monitor and moderate conversations by supporting your poll with in-depth content.

Second, centre your efforts on current events

It’s crucial that you track how many times each poll has been viewed. Focusing on broad and trending topics, such as the Great Resignation or Burnout, will increase exposure because they are more broadly relevant.

Make polls that make people stop and think

Get in the middle of a debate. Having a back-and-forth discussion like this in the comments is a great way to get things going. You can tell if your poll is interesting enough to spark a discussion by the number of responses you received or if people are just clicking and scrolling by.

Make your polls entertaining, too. They’re a fantastic strategy for fostering brand loyalty among your social media followers. Having these discussions and expanding your network are both great ways to reinforce this.

Fourth, tailor your survey to the target audience

Be sure to conduct a market-specific survey. Pay attention to the hot topics in the languages or locales where you are active. By doing so, you can be sure that your polls are in line with the content your content team has created for each market and that they are culturally appropriate. Also, doing so aids in fostering brand loyalty in the target market(s).

5. Making your poll public

Your poll has been thoroughly investigated, designed, controversial, and entertaining. When and for how long, though, should you put up a poll? Leaving a poll up for a week or two ensures that it will be seen in content feeds and gives the poll’s audience a chance to grow.

Get fresh perspectives by conducting polls to find new employees

Polls are a fantastic way for LinkedIn to find and recruit new members. They are a powerful tool for attracting top talent by showcasing your company’s values, such as flexibility in the workplace.

To determine if an applicant is a good fit for your company, you can start a private conversation with them using the messaging example given above. You can explain your company’s and brand’s processes and values.