If you’re a smaller creator, you might be wondering how many TikTok fans you need to generate money on the world wide web’s hottest social media site.
It’s difficult to forecast how much you’ll make at each milestone because the platform’s various monetization strategies pay influencers different amounts.
Of course, there’s no harm in trying.
In this post, we analyse data and information gathered from TikTok influencers and other sources to calculate the optimal number of followers for monetization on the platform.
How exactly do TikTok influencers monetize their content?
Several types of content created by popular TikTok users result in income for its creators.
The TikTok Creator Fund is the most well-known, yet it is not the most lucrative. As the company puts it, this is a “nest egg” for producers who “make outstanding TikTok films.”
You need 10,000 followers and 100,000 video views in the last 30 days to apply.
TikTok also has the option of accepting virtual gifts from viewers during livestreams, which can be exchanged for real money.
Buy virtual coins with real money on TikTok, then use them to send virtual presents to your favourite producers during their livestreams.
TikTok users can exchange these for Diamonds, which can then be redeemed for cash.
Because of the low percentage of earnings that TikTok shares with producers, many of them turn to other methods of making money, such as sponsorships, affiliate marketing, and item sales.
Because you don’t need a certain amount of followers or views to start making money through affiliate marketing and products, they’re great for producers of all sizes.
Working with other TikTokers can help you gain exposure and an increased following.
How much potential income does TikTok hold?
TikTok’s principal method of compensating creators is through the fund established for that purpose, as virtual gifts are a highly variable source of income.
It’s worth emphasising that the Creator Fund is not an ad revenue split mechanism. Like many other forms of income, it can be unpredictable.
What one influencer made from the Creation Fund, for instance, is displayed here as an example.
Business Insider reports that Preston Seo, a TikTok celebrity with hundreds of thousands of followers as of January 2021, made only $1,664 between January 2021 and May 2021.
If you want to make money on TikTok, how many followers do you need?
After laying out the background, we can return to our first inquiry.
We are aware that you need a minimum of 10,000 followers to join the Creation Fund and a minimum of 1,000 followers to turn virtual presents into Diamonds.
Nevertheless, there are alternative ways to monetize your content that can allow you to start making money far sooner.
When that happens, it becomes more challenging to estimate how many followers you’ll need on TikTok to turn a profit.
That’s because there’s no magic number of fans you need to have in order to make money from ads or merchandise sales.
You don’t need three times as many subscribers to make as much money as they do from their videos’ affiliate programmes if you just make one video that goes viral.
Ultimately, it all comes down to participation rates. When it comes to making money through affiliate marketing, they are much more crucial than the number of people who follow you.
Companies are interested in how many people you can reach with their wares. They seek elevated rates of engagement, views, and followers.
In addition, they value original material and an active user base. After all, your trusted following is more inclined to buy the stuff you suggest to them.
But, you can begin selling yourself to potential sponsors even before you hit the 10,000–100,000 follower threshold recommended by several recommendations.
Media kits are used to entice potential sponsors
Make a media kit to boost your chances of getting sponsorship deals, even if you have a lesser following.
Make a multi-page PDF that is interesting to read and has the following content:
- I need your name and TikTok handle.
- Briefly describe the content(s) you produce.
- Both the number of subscribers and the number of page views are added up.
- Brief summaries of your top three videos. Include the total amount of hits, including the total number of likes, comments, and shares.
- Your three-month rolling average for video views, likes, comments, and shares.
- Detailed analysis of your profile’s statistics, focusing on demographic information. This data is useful for businesses in determining if your target market is a good fit for the products they offer.
- Learn more about the history of advertising on our site.
- Names in other social media networks.
- Send this media kit along with your initial sponsorship pitch.
Conclusion
You can start making money on the network with as few as 1,000 followers if you publish material consistently and upload videos that attract engagements.
The Creator Fund is only open to those with at least 10,000 subscribers, but since it doesn’t give out a substantial amount of money, you’re better off exploring other ways to make money.
Affiliate programmes and branded merchandise are a great place to start.
Participating in affiliate programmes and selling products that are relevant to your target market is highly recommended. An audience composed of 75% men, for instance, is not likely to be interested in purchasing branded hair accessories, though it is always best not to assume anything.
Instead, wear things like hats, hoodies, and t-shirts.
When your videos consistently attract a large audience and generate comments and likes, it’s time to start pitching brands.