The Complete Guide: Link Building Strategies

This post is for you if you’ve been reading other SEO content only to find that it doesn’t actually provide any useful advice on how to develop links.

To be completely transparent, this list of 101 actionable suggestions for link building is insufficient.

In positive news:

You can count on regular updates to this article.

Check out this new link building guidance if you want to boost your domain authority, popularity, and search engine rankings.

Start Writing for High-Authority Websites

The SEO community has an issue when:

The quality vs. quantity of link building is a hotly contested subject of discussion.

In effect, you need both of them.

However, is it even possible?

You’re shooting for both content and quantity when it comes to backlinks.


Becoming a writer for respected online publications can help you achieve this goal.

Use Link-Collection Sites to Get Links

Concerns begin to arise, such as:

You can’t just buy connections at the end of the week and hope that Google doesn’t punish you for it.

What if I told you that there was an undiscovered method of link building that could help you make links quickly and easily?

They are known as “link roundups.”

Bloggers frequently issue “link roundups” to compile the best resources of any type of content relevant to their niche.

Join Forces to Create Content

It’s ideal to have just one writer responsible for a single piece of material.

However, writing with a partner is preferable.

You can try contacting content partners in the hopes that they will publish your content (of which you will have provided the bulk of the information) on their blog and the blogs with which they are affiliated.

In this case, everyone benefits.

Without investing much effort into content creation, they are able to acquire links from other blogs.

Even if you don’t do any outreach, some blogs will connect to you.

Share Information-rich Articles

Top blogs and other publishers in the industry are more likely to connect to articles that have been sourced from reliable resources.

Don’t be shy about sharing data you’ve compiled, whether it comes from experiments in-house or reputable outside sources like Backlinko.

Participate in Content Generated by the Crowd

It’s disheartening to see people complaining about the quality of the links they’ve built in a month, particularly if they already have some authority established.

You can consistently benefit from one sort of link—those found in user-generated content.

People will start sending you emails with basic inquiries if they find out about you online.

This method of getting links is great because it doesn’t require a lot of work for a single backlink.

Create Shareable Visual Material for Distribution

Believe it or not, most content products will fail if they aren’t promoted. (source).

However, you can relieve a lot of stress by disseminating your work through other channels.

Seek out distribution partners among websites that have published visual content of any kind (static, interactive, etc.).

Create More Related Contexts

It appears that links higher up in a page’s HTML code pass more ranking power to links lower down on the page. (source from Moz).
Briefly stated:

You can say that links in the context of content that appears above the fold are more valuable than links in blog comments.

You should focus on getting contextual links from relevant domains when planning your next link building strategy.

Responding to Emails While Away from the Office

Have any of the people you’ve pitched to ever sent you an out-of-office message?

So, how did you put it to use?

If you immediately went on to another list after viewing it, then answer yes.

Don’t feel bad if I tell you that you wasted a few minutes of your life doing research for that domain but did nothing with what you learned.

Reach out to bloggers who have recently posted content.

The ability to ascertain whether or not a blogger has the time and resources to maintain his present website is crucial.

One subset of these bloggers are those who have just published content that is directly relevant to what you have written.

Since they are currently in the process of accumulating additional sources for their recent content, they are more open to pitches, especially link request emails.

Take Part in Offline Activities

Take advantage of speaking page mentions if you are invited to speak at conferences, seminars, or other offline events.

If the organisers don’t include links with these references, suggest they include a link to your branded profile page instead. Start utilising this branding method by establishing a profile in a prominent online community, such as, and actively contributing to it.

Invert the Guest Blogging Process

Many bloggers, marketers, and company owners today still use guest blogging as an efficient link building strategy.

However, there was a flaw in our SEO strategy:

This interaction goes in both directions.

Reverse guest posting on your blog is a viable option for link building.

Reverent guest posting is, by definition, soliciting articles from other bloggers in your field.

Build Up Your Site’s Reputation With Links

Having the correct frame of mind is crucial to the success of any search engine optimisation campaign, and especially so when creating link building projects for multiple clients/sites.

If your website is unable to outrank its rivals, it is likely due to two factors: low domain authority and a dearth of authoritative content.

The primary focus of your link-building efforts should be on boosting your site’s authority rankings.

Since publishers and content creators can discover examples through organic search, outreach for published content isn’t necessary after it goes live.

Posted in SEO