In today’s increasingly competitive internet search environment, establishing a strong backlink profile is an essential component of any effective SEO strategy. Connecting with others is crucial to establishing those links.
In this post, we’ll go over four different link-building tactics for outreach and show you how to use our tools at every stage of the process for maximum efficiency and conversion rate optimization.
Approaches to Link-Building: What Is Outreach?
The term “outreach” refers to the process of contacting third-party organizations in an effort to secure a link back to your own. The likelihood of getting a response and a backlink from a contact you call out to will increase with a plan.
There are four primary methods of reaching out to the public:
- The use of Skyscraper Methodology
- Technique of the Moving Man
- Method of Guest Blogging
- Web-Based Public Relations
Use of the Skyscraper Method
Finding pieces of material that other sites are linking to and then producing your own high-quality, relevant content on the same topic is what the Skyscraper approach is all about. The next step is to promote your material on those sites in the hopes that you may persuade the owners to instead link to your updated information.
Track Down Top-Performing Content
Compare your site’s backlink profile to that of your competitors using the Backlink Gap tool. You can enter up to five domain names into the tool’s input to compare referral traffic and identify domains that both you and your competitors have gained as referrals.
To view the domains that link to your competitor’s site instead of your own, select the Best filter. With the Skyscraper method, these are your best possible leads.
Revise the Current Piece
If you want to move forward with this process, you will need to either write a new article that is superior to the one that already exists or revise an existing article you have written on the subject.
Obtain Domains Through Third-Party Methods
The final step is to suggest that any site that links to the old information instead link to the new, better version.
The Link Building instrument compiles a directory of domain-specific link-building prospects and provides an email outreach feature for contacting them instantly. The program also allows you to control all of your domain’s link-building projects from a single dashboard.
You can use the tool to automatically retrieve the contact information for each domain or enter it manually.
How to Make a Man Move
With the Moving Man strategy, you reach out to sites that link to old content and ask them to instead link to your newer material. The secret to success with this technique is tracking down out-of-date inbound links in blogs, websites, and articles associated with your specific field of interest.
The goal of your outreach should be to connect with authoritative websites. This is a fantastic method for rapidly amassing high-quality inbound connections to your site.
The first step is to discover any content that is now out of date or unavailable. When a link becomes out of date, it could be because of:
- Changes to the Web Address
- Inactive Providers
- obsolete products
- Discarded materials
The following Google search modifier strings will help you find these sources:
- “service unavailable” + [keyword for sector/article subject]
- We have relocated” [keyword for your sector/article focus]
- “page does not exist” [keyword for your sector/article focus]
- “This site is no longer being maintained” [keyword for your sector/article focus]
- Look for Links to Old Material
- Use the Backlink Analytics Tool to track down pages that are linking to your prospect list of defunct resources.
Make or Alter Content
Make a whole new page, or refresh an old one, with informative, useful material for your website. This is where attention to detail comes into play; you want your content to stand out from the crowd and captivate its audience.
Make Contact with Site Administrators
Get in touch with the site’s domain owners via the Link Building instrument.
As its name suggests, guest posting is all about getting your material displayed on other websites in exchange for a backlink. When you have established yourself as an industry expert, this strategy can be quite effective.
To employ this strategy, you need to identify a high-traffic or authoritative blog site, network with its owners, and eventually ask them to include an item on their site. You will insert in-text links to your website within that article.
Locate Reputable Blogs in Your Field
The first step is to identify authoritative industry sites that welcome guest posts. You might as well not bother reaching out at all if you don’t.
If you want to find blogs that allow guest posts, you should try various search keywords. Here are a few illustrations:
- “Guest writer” + “search term”
- Search term + “Guest post”
- Learn how popular and active your website is with the help of our Domain Overview Tool. Check the domain’s Authority Score, backlink profile, and total organic search traffic.
Make a Request for a Guest Blog
Since not all sites welcome guest posts, you’ll need to approach each one individually. Having the post ready to go before making your pitch can be an advantage.
Provide Content with Links
Part three entails actually putting words to the blog. Your guest posts should be as interesting, useful, and factually correct as the rest of your site’s own content.
Incorporate your anchor text and inbound links naturally into the text of your article. This step varies depending on the blog you’re contacting, so be sure to read and adhere to their specific instructions.
Web-Based Public Relations
The goal of digital public relations (PR) is to increase online exposure for your company. Creating positive public relations (PR) content about your firm and reaching out to important or authoritative organizations or journalists in your market is a wonderful long-term outreach approach that makes use of digital media.