Instagram Analytics Tools Of 2023 (Free And Paid)

You should use Instagram to promote your brand, but measuring your success once you’ve begun can be tricky. You won’t know if you’re doing enough to engage your audience or expand your following without the correct measurements.

Instagram analytics software are widely available to assist users monitor their performance and identify places for development. So that you may put more of your resources into creating engaging Instagram content, this article will highlight the finest free Instagram analytics software.

No Cost Instagram Statistics Software

1. Analytics for Instagram

Followers and mentions are your bread and butter.

Instagram Insights is a free analytics tool available to anybody with a business account on Instagram. You may learn more about your audience’s activity on Instagram, the best times to publish, and how many people have seen your content by using the Insights feature.

2. Iconosquare

For social media advertising on Instagram, Iconosquare is a three-in-one solution. In addition to tracking your Instagram stats, the site also allows you to schedule new posts in advance, see what others are saying about your industry (or business), and more. You may see patterns in interaction, impressions, post reach, and even the success of Instagram Stories with the help of this data.

3. Squarelovin

In addition, the app tells you what your followers care about and how to increase their interaction with your tweets. Time your posts for maximum exposure by analysing your audience’s app use.

4. Crowdfire

Marketers may use Crowdfire to plan postings, analyse their efficacy, monitor brand mentions, and compile relevant material from around the web. Marketers may broaden their reach when deciding what material to put on Instagram thanks to the product’s article and image suggestions from other websites.

5. Pixlee

Pixlee is a fantastic free resource that is used by several major businesses such as Kenneth Cole, Sonos, and many more. You can generate reports that your whole marketing team can see and share, and use the data from those reports to learn how to increase engagement and get new followers.

6. Indices of Union

Union Metrics doesn’t give away its Instagram Analytics tool, but it does provide a free monthly Instagram audit. Find out when time of day your followers are most active on the app, which posts get the most likes, and which hashtags can boost your interaction with this checkup.

7. Socialbakers

Socialbakers may not be the most aesthetically pleasing tool on our list, but it does provide useful data such as your most popular articles, comments, and filters.

In addition, Socialbakers provides an Instagram Report, which evaluates your business’s performance according to that of your rivals.

8. Respectable Position in Society

Social Status is an Instagram-specific analytics and reporting app. Impression, reach, video watch, engagement, and follower demographic data are all part of Social Status’s full-funnel analytics for Instagram posts and Instagram Stories. Marketers that use Creator Studio or similar platforms for content scheduling will find this resource invaluable. Connecting your Facebook Ad Account with Social Status gives you access to metrics for all of your Instagram ad campaigns.