various small company owners attend Constant Contact’s various webinars and livestreams because they understand the value of social media marketing but are unsure of how to get started or how often they should post.
The two most often questions we get from company owners are “what should I be sharing on the business’ social media accounts” and “I’m not sure how often to post on social media.”
The following are some tips for when and what to publish on various social media sites.
You may use these suggestions as a jumping-off point if you’re new to any of these social networks or to social marketing in general. As you begin to establish your social media footing, keep in mind that these are only suggestions for how to proceed. Find the optimal content mix and publishing schedule for your company by adjusting your approach.
Although there is no silver bullet when it comes to social media marketing, these suggestions might serve as a wonderful starting point for your content calendar.
How often should brand to post on social media?
Best practises vary slightly from one social networking site to the next. Thinking about your end goal(s) will help you choose how to get started. Check out our social media platform cheat sheet if you’re unsure which is best for your company.
Quality, not quantity, should always be your focus across all mediums. Be sure that the material you are sharing is of high enough quality and interest to your followers, as well as relevant to your business or sector. You should always have a purpose in mind while creating content, whether it’s to raise brand recognition, generate a sale, increase event registrations or contributions, or just to make your consumers happy.
Let’s go into the greatest platforms right now.
Facebook update frequency
Facebook is, in general, a low-volume, high-value service. Keep your posting frequency low, anywhere between three and seven times a week, or risk alienating your fans or following. Too many updates is a typical complaint among those who have chosen to “unlike” a Page on Facebook.
It’s also important to remember that your followers might not immediately notice your updates. This indicates that you shouldn’t leave posting about an event until the day of the event itself. Instead, you should aim to post between five and ten days in advance to give your fans ample time to prepare.
Verify the percentage of your followers who are actively engaging with your content. Facebook’s Page Insights is where you’ll be able to find this data.
Instagram: How Often Should You Update?
Instagram is perfect for promoting visually-oriented businesses like cafes, travel agencies, museums, and photography studios.
Limit yourself to a maximum of one post each day in your Instagram feed. Just like on Facebook, you should pay attention to when your followers are most active and schedule posts accordingly. You can see when your followers are most active by going to the insights section of your Instagram company profile and clicking on the “Audience” tab.
Try out Instagram’s new features like Stories, Reels, and IGTV. These are some of the more recent forms of media shared on Instagram.
Instagram Stories postings are brief, time-limited pieces of content. Videos can be a terrific way to highlight the more personal aspect of your business to your followers and customers, whether it’s showing them what it’s like to work at your company, showcasing a new product, or giving them a glimpse into your life outside of the shop. Feel free to publish as many as you like, as they will expire quickly and are less formal than standard Instagram posts. Try to limit yourself to between three and ten Stories postings every day so as not to inundate your fans.
Instagram Reels, which were introduced in August of 2020, are a fantastic tool for creating and disseminating instructional video material. To provide potential customers an idea of your shooting and editing approach, photographers may utilise Reels to compare and contrast SOOC (straight out of camera) photographs with their final deliverables. Reels are a great method to showcase your favourite seasonal staples or to demonstrate your creativity as a fashion designer or personal stylist. The frequency with which you release Reels will be determined by your capacity to produce them, but even if you can only manage a couple each month, you’ll be giving your audience enough tantalising teasers to keep them coming back for more.
Advice to get your small business started on the path to social media glory
Regardless of the platform(s) you choose to prioritize, it is important to remember the following.
Pay attention to the quality of your material and don’t publish something just because you feel like you have to.
To maintain interest in your account, post a variety of material types (video, GIFs, photographs, links, polls, etc.).
Make sure the photographs are the right size for each platform.
Use imagery that is relatable to your target audience, and wherever possible, take original shots of your products, services, and customers rather than buying stock images online.