The Complete Guide To Instagram Ads

Instagram is a rapidly expanding service. Since its inception in 2010, it has steadily expanded. The site’s original purpose was to help its users maintain personal connections within the network. It has evolved into a reliable channel for brand promotion and advertising.

It’s a thriving site with a wide array of advertising options. Eighty-one percent of Instagram users conduct product searches on the app, and nearly half of Instagrammers who see an ad go through to the advertised website.

Publish commercials

Solo pictures in ads

Only one image may be used in these advertisements. Advertise your goods and services with eye-catching visuals using this format. You’re free to experiment with different dimensions and orientations for these advertisements.

Promos in video form

There is a moving picture or gif in these commercials. When compared to a static image, a video advertisement is far more effective at conveying your brand’s message.

Commercial carousels

If you want to draw attention to several different items, these adverts are your best bet. In these advertisements, you can feature multiple items from your company’s catalogue.

Go through the Ads

Instagram’s explore page is where you’ll see these advertisements. These commercials were developed to attract people who are actively seeking for new brands to buy or social media accounts to follow. The relevant folks will be able to find your business with the help of these adverts.

Ads for Ships

You can use this feature to advertise specific products. Users may browse your store, learn more about the products they’re interested in, and even buy them with the help of these tags.
Promoted tales

Daily, 500 million people are avid story viewers. Instagram ads don’t get much better than this. There is a wide range of potential outcomes for story ads. You have the freedom to try out different approaches and be innovative in your marketing. Both still images and videos are acceptable formats for narrative adverts. Make sure the ad is formatted properly by utilising the correct proportions for narrative advertising while designing it. People are becoming famous and amassing fan bases through the use of straightforward tale advertisements.

Ads on IGTV

Instagram launched IGTV commercials in March 2020. Long-form video advertisements can be posted in this location.
Ads on reels

In 2020, Instagram debuted highlights reels for humorous purposes. However, reels can now be used for commercial purposes as well. With Instagram’s current emphasis on video, this placement is ideal if you want to expand your audience and attract more viewers to your page.

This is a common inquiry, and it’s easy to see why. After all, monitoring financial returns is essential. You should realise that there is no set fee if you plan to use Instagram to promote your business.

Instagram ad prices fluctuate based on a number of criteria, including but not limited to duration, popularity, and targeted audience.

The cost per impression rises when multiple brands compete for the same audience. The cost will increase in a similar fashion if the conditions are favourable.

Tailor your adverts to fit specific spaces

If you’re hoping to save time by placing identical ads in the feed, the story, the reels, and the IGTV, you’ll be disappointed. While it’s simple to launch a campaign or run an ad, it takes some extra work to ensure the campaign’s success. Instagram ads come in a variety of sizes depending on where they’re going to be displayed. The same idea can’t be used everywhere. Your Instagram advertising require careful curation along the following parameters.

Promos in Instagram feeds

  • Outdoor billboards are 1200×628 pixels wide and have a 1.9:1 aspect ratio.
  • Images must be exactly 1080 pixels on each side.
  • Ads in the 4:5 aspect ratio, 600 by 750 pixels in size.
  • These commercials need to be a full 1080 pixels on the wide side (9:16 aspect ratio).

The Instagram Ad Reel

The video resolution should be 1080×1920 at a 9:16 aspect ratio.

Commercials on Instagram’s IGTV

The video resolution should be 1080p with a 9:16 aspect ratio. Advertising on IGTV is complex. Video aspect ratios of 9:16, 1:1, and 4:5 are all possible. However, your feed preview will be unique for each aspect ratio. The 9:16 aspect ratio is preferred since it fills the entire screen and gives the spectator a more accurate idea of what they’re in for.

Enhance fundamental sales processes

Every company’s Instagram advertising campaign will have a unique goal. While the goal of the former is expanded exposure, the latter is fresh prospects. Make sure Instagram understands exactly what you want them to do with your marketing campaign.

Businessman Kenny Schumacher’s marketing goal for Delesign, for instance, was to increase sales by targeting Instagram users who were similar to their existing customer base. This meant that Instagram would identify users who resembled those who had previously purchased from Delesign and would then target them with advertisements designed to convert them into buyers. To do this, Instagram will continuously test who the ads are shown to and when in order to determine which demographic is most likely to click through and make a purchase.


There’s no denying that Instagram is a flexible platform with many potential benefits for your company. But you won’t get anywhere if you don’t know how to make the most of the platform. Simply launching advertising campaigns without adhering to established practises will yield disappointing results. Ads can be more effective when you put some thought into their design, try out several sorts, focus on a specific goal, and use an ad manager to keep track of everything.

When used properly, Instagram can be a powerful tool for generating new leads for your business. Having advanced calling capabilities like IVR and toll-free lines, as well as efficient call management, will make a great first impression on your callers.