In this article, we’ll show you how to guest post effectively to land amazing backlinks, which is a popular strategy of link building.
The meaning of “Guest Posts”
When we write material for another website and submit it as a guest post (sometimes called guest blogging), we are doing just that.
Gaining exposure from the host site’s readership and potentially receiving a backlink from them are both advantages of guest posting.
How to Identify Top-Notch Blogs to Guest Post On?
There are two main types of guest-posting websites: the good ones and the bad ones.
Top-notch websites: These are the ones that you find online because they cater to a certain need or interest. They have strict requirements and will only publish work that meets those standards in terms of writing, research, relevance, and originality. It doesn’t cost anything to submit to them. Our link-building services produce several varieties of links for our customers.
Poor quality websites: exist only to benefit the blog owners through the creation of inbound links and advertising revenue. They often require payment, either upfront or through intermediaries such as link builders. They have few if any standards and will publish anything submitted to them, regardless of quality or relevance to the site.
Those who are just getting started with guest posting should take note of this.
Rankings can be improved by publishing guest blogs on authoritative websites. However, posting on low-quality sites will have little to no effect. Worse, Google could hit your site with a penalty, bringing down its search engine rankings.
Why? This is because Google frowns upon attempts to artificially influence search results.
Google will not count the backlinks in the post for PageRank if it suspects you of trying to game the system in this way. In extreme cases, you may even receive a penalty and fall in the rankings.
Prospecting for Guest Posts: The Basics
Prospecting is the first step in every successful guest posting programme.
Those who have done this before will recognise this as the standard procedure:
- You look for a directory of blogs that publish guest articles.
- You launch an effort and achieve several victories.
- The same process applies when you require additional links.
Prospecting for High-Quality Guest Posts
We need more leads, but we’ve exhausted our effective search operators and there’s little point in trying further 10/100/1000 combinations of keywords.
What I will say is this.
Low-volume, long-tail keywords
Let’s pretend once more that you’re running a campaign for a cycling blog and need to recruit guest writers. Which keywords come to mind first for you?
Cycling and cycling advice would be my picks. The simplest forms would be my starting point. I would then resort to using synonyms or phrases like “cycling for health” if those failed to do the trick.
Our minds always default to looking for the simplest possible keywords. What causes this to occur? Even in practice, we tend to keep this search query brief, as we are so accustomed to the basic “keyword + write for us” formula.
We wouldn’t do it, so why would we?
This is a straightforward SEO response. It’s common knowledge that the highest search engine rankings are held by the most popular and widely used websites. Most of the time, we only search high-traffic keywords to find guest posting opportunities. This means that we will only look at pages that have a high enough ranking for this extremely competitive keyword.
Creating a Guest Post Pitch
Now that we have a good list of potential targets, we can begin contacting websites to offer them our guest post ideas.
Proposing a guest post is challenging. You need to think up an excellent concept that the editor will want to print. The next step is to craft an email that will make them choose your request for a guest article over the hundreds they receive daily.
Let’s jump right in, shall we?
Pick the top destinations for your guest posts. If you want to produce high-quality guest posts, you should prioritise chances that are highly relevant to your niche or business. Because Google will recognise their significance, the connections you receive will have more weight. You should aim for no more than 30 guest blogs; any more and you’ll have too many posts to write!
After coming up with a concept for a guest post, the next step is to reach out to the blog’s editor. Avoid sending a blanket request for guest posts to all blogs. The editors will see right through you if you do this. Instead, you could send them a custom email with an idea that fits in with their website’s aesthetic.
Concluding Remarks
To achieve both of these goals, we have found that guest blogging is the most effective strategy.
Everyone is capable of doing it, but it will take some effort. This article will provide you with the tools you need to identify the greatest guest posting opportunities and get started quickly.
If you do it well, the backlinks you build will help your website rank for years to come.