Link-building is a process of acquiring backlinks from other authoritative websites to your own. Backlinks are the most important ranking factor that Search engines use to know the credibility and authority of your website. It is a good signal for Google to understand your website has trustworthy sources of information and ensure that your website gets a higher ranking on the search results for relevant keywords. When you acquire high DA PBN backlinks from authorized sites, you will be able to rank higher on Google. Backlinks help you to drive more organic traffic to your website. Follow this article to know the link-building strategies.

1. Create Share-Worthy Content

Creating great and shareable content is a powerful tool for earning high-quality backlinks. If you want backlinks from other websites, you need to create “link-worthy” content. Visual content makes it easier to understand complicated information to users. When you create content with charts, infographics, or some other visual content, it may increase your chances of obtaining more backlinks. Most of the backlinks come from quality websites that are related to your niche and will also improve your search rankings. Sometimes backlinks will be created by people when they directly post your infographic on their websites and link back to your site.

2. Leverage Guest Blogging

Guest Blogging is the most popular link-building strategy in digital marketing. You should follow the right way for guest posting to gain value for your website. You need to be more authentic and strategic in your guest posting approach. Guest posting will help to build your credibility and build white-hat SEO backlinks to rank well in search engine results. It can help you to rank better when you publish quality content related to your site. If you want to increase organic search and referral traffic, you should choose your guest blogging websites related to your business. Make sure that sites have higher domain authority(DA).

3. Directory Submission

Online directory submission is one of the parts of link-building strategies. You should use only relevant online directories for getting white-hat link-building methods. People always want to search for products only on Google to identify nearby shops or businesses. You should submit your business details in higher DA directories to obtain high-quality backlinks. Few tips to follow register on online directories:

• Choose online directories relevant to your website and users
• List your business in high domain authority directories
• Use all the features in directory submission to create a listing
• Include your name, phone number, address, photos

4. Send Emails To Bloggers 

Email outreach is a pure white-hat link-building technique from popular sites in your business. You need to research to find websites that are accepting guest blogging. The best way to do this is to find your keyword on Google. Take the URL in the search engine results and paste it into the link analyzing tool to identify domains. Once you find the guest blogging sites send a request email to the concerned person for guest post submission. 

5. Comment On Relevant Blog Posts

 The most powerful link-building is to comment on other blogs which are relevant to your niche. You need to include a backlink in the comment tactically. The comment should look natural. While you are doing it for building backlinks, your target should be building relationships with the owner of the post. You could comment like you encourage the author for that post. Start your discussion by sharing your suggestions or asking questions to the author about their post. Blogspot commenting is a proper way to establish relationships with authors, bloggers, and publishers. 

Conclusion 

Online environments are growing very faster and more competitive than ever. Google algorithms are changing even the way your customer searches for information and products. So, link building is essential for developing the visibility and credibility of your business. Use the above-mentioned link-building tips to grow your business in 2022.

TikTok is an engaging platform where users love to shop online. Compared with other social media channels, TikTok gets the audience’s attention to purchase a product. The customer’s journey on TikTok is infinite, where the brands continuously participate in selling their product with great content that drives higher conversions with the great discovery of your product. 

The eCommerce business on TikTok is becoming more powerful on TikTok than entertainment. So, brands take this as a great advantage to loop customers within their products on TikTok.

What Is TikTok Shopping?

In August 2021, both TikTok and Shopify provided a way for brands to sell their products and services to enhance product growth. The specialty of the TikTok shopping feature is that both the Shopify merchants and TikTok business holders can include a shopping tab on their TikTok profiles to include their products for sale. The TikTok shopping feature allows users to feature their products and link them to their online store for payment. 

TikTok shopping helps brands to integrate their eCommerce business with all the potential audiences under the platform. In partnership with Shopify, the TikTok channel continues to support users to purchase more products.

Note: TikTok shopping is not yet launched in all the regions. If you find the storefront blank, the feature is unavailable in your area. 

How To Set Up a TikTok Shop?

Switch your TikTok account to business to enable the shopping feature. To change your account to TikTok business, follow the steps below:

• Go to your profile and select the menu at the top-right corner. 
• Select ‘Manage account’ available under the Account control option.
• Choose your brand category to grab your target audiences.

The next step for your brand growth is to set up an eCommerce store to get a solution for increasing your sales. Businesses on TikTok grab the opportunity to enhance their revenue with a new icon that navigates users to enter the TikTok shopping account.

5 Ideas For TikTok Ecommerce Success

Each business aims to increase the click-through rate for its website directly through TikTok. Here are the best tips to enhance your eCommerce growth on TikTok:

1. Make Your Video Unique

TikTok is generally an entertainment platform that allows brands to share engaging content to attract wider audiences with the right strategy. Generally, TikTok users prefer content with great information that motivates them to enjoy within your brand, thus enhancing authenticity. Get brand success by delivering fun-rich content with the use of in-built features. So, make your TikTok video valuable to increase your sales.

2. Post Exciting Content

Smart work on TikTok works out well for brands to boost their sales revenue. TikTok shopping users, about 39%, lift their spirits in creating great content to build their brand presence. If you want to get the audience’s attention, creating trending content that initiates users to participate in your product sale is necessary. Increase fun among TikTok users to increase your brand awareness. 

3. Promote Your TikTok Shop 

When educating your audiences about the TikTok shopping feature, ensure all your content is high-quality and attracts the audience’s attention. Prospective content brings audiences to the TikTok shop when your videos engage with informative content that leads users to purchase your product. Use the trendiest sounds and effects to make your product visible to target audiences that route them to visit your store for purchase.

4. Target Young Audiences

The growth of TikTok depends on gaining the attention of young audiences. TikTok’s culture mainly focuses on targeting users under 18 to 25 years. Publish attractive videos with informative content and buy TikTok hearts to enhance the authenticity of your content. When the likes grow on your TikTok video, more people leverage your TikTok shop account to purchase your product.

5. Use Influencer Power

Influencers and creators on TikTok are the heart of brands to grow their popularity and engage their target audiences. Combine with the right influencers to partner with your brand and make content that creates enormous engagement. Every influencer tends to attract more potential users. So, influencer marketing will be the best choice to gain the user’s attention.

Wrapping Up

The eCommerce business on TikTok is becoming more popular with an increase in audience interaction. TikTok shopping enhances the online experience of purchasing products or services with familiar communities. Moreover, entrepreneurs and brands find TikTok as the best platform to market and sell their products in front of their target audiences.

Instagram introduced the reels feature in August 2020 and is now available in more than 50 countries worldwide. Instagram reels is a 15-second short video feature that allows creators to share engaging videos with sounds and effects. 

Instagram reels have provided many opportunities for brands and businesses to boost engagement and grow their followers organically. You must follow the right strategy to gain engagement on Instagram reels. Here are some valuable tips to make more audiences watch and like your reels. 

Tip 1: Share Engaging Content

Creating valuable content is the most effective factor in growing your account on a platform like Instagram. Various types of content are available for reels, from Q&A to tutorials and walkthrough videos. First, choose a unique topic for your reels and start creating videos. 

Share compelling content on Instagram reels and impress your audience to watch your full video without scrolling to the next. You can take content ideas from successful reels on Instagram and come up with your own ideas. If your video gets more engagement, there is an excellent chance that your content will appear on the Instagram explore page.

Remember sharing informative content doesn’t always mean it is filled with information. Make an entertaining short video to engage your audience and boost views on Instagram reels. 

Tip 2: Use Popular Soundtracks

Instagram has a huge library of songs that users can use for their reel videos. Sometimes a song becomes very popular, so many users make reels with the particular song or sound. 

When a user watches more reels from the same song, the Instagram algorithm will show more videos with the same sound to the user’s feed. Creating reels with trending songs can potentially increase reels’ engagement rate. Instagram reels offer an enormous opportunity for creators to attract a new audience to improve engagement. 

But still, if you are suffering with less engagement on Instagram reels, try to spot how to get likes on reels so you gain instant engagement. When your video gets higher engagement, the Instagram algorithm will push your post to the explore page. With this, your content is noticed by many people thus getting new audiences to your profile. 

Tip 3: Write Engaging Captions

Writing captions is one of the effective ways to engage your audience on Instagram reels. Research says, most people on social media platforms watch videos without sound. This information is enough to explain how captions are essential on Instagram reels. 

Add catchy captions that match the content you have in your Instagram reels videos. Your captions should provide value to the audience so they can engage with your Instagram reels. 

The more likes, comments, and shares your reels get, the more Instagram algorithms will push your reels to explore pages. So take your own time to write a great caption for your IG reels. 

Tip 4: Add Relevant Hashtags

Hashtags are an excellent way to gain organic likes and views for your Instagram reels. Adding relevant hashtags in reels helps you to find your target audience and boost reels engagement. 

Adding trending hashtags on Instagram reels is an excellent idea for a beginner. So make sure to add only relevant hashtags to promote your content on the Instagram platform. 

Also, use the most popular hashtag with more than one million followers to reach your goals. Additionally, you can use some hashtag generator tools to find the best hashtag for your profile or business. 

Tip 5: Custom Thumbnail For Reels

You may see many videos with high-quality thumbnails on Instagram. Sometimes the thumbnail tempts the user to click on the video. So design a custom thumbnail for Instagram reels that goes with your content. 

Use canva or search for more tools to create a catchy thumbnail to attract more audiences to watch your videos. After creating your thumbnail, you can add it through the cover photo option while uploading reels. 

Final Thoughts

Since Instagram is an engaging platform, you are responsible for sharing high-quality, valuable videos to attract a potential audience and increase reels’ engagement. I hope these five creative tips will help you to make engaging Instagram reel videos and generate more traffic and reach.